Define your Personal Brand worksheet 4: Goals

 

The last tasks before the conference are:  

1. Write down your goals in the sense of what your services-products are that you wish to offer. You can write ALL that you can think of but then choose a focus, 1-2 services-products you are going to work further right now.
2. Target-group – define a target-group for (every) the goal (service, product) as precisely as possible (who could need your product? How old he/she is, does he/she live in a defined region? Are they connected with some special field?
3. Market – who are your competitors? Is the product-service already on the market? Who and how? How does it differentiate? How your previous knowledge and skills give your service and product a unique side?

I suggest you choose one main goal for the conference and start working with it strategically there.

Want to do the previous worksheets?
The first worksheet, second worksheet, third worksheet.

 

- Blogpost done by

 

Liisi Toom, JCI BC2010 PR director, personal branding evangelist in Estonia, Director of Communication in Estonian National Museum

PersonalBrandProfile: YOU

Yes, we will not present a brand today but ask you to be the brand you want to be.

Think of yourself in one year (or take as long time as you thing reaching your goal takes) - how would you answer the following questions we asked others to answer?

1. What is your current position, main activity?
2. As who do you like to introduce yourself?
3. In what area are you known as an expert? Maybe there are many areas?
4. How do you distinct in your area?
5. How did you get there where you are now?
6. What was the most important lesson in creating your personal brand? What suggestions you have to others?
7. How do you know that you are successful in your area of expertise

I am sure answering these questions will help you in setting your goals in the fourth personal branding worksheet.

 

PersonalBrandProfile: Kai Roer

Today we have a wonderful trainer, motivator and a guy who cares for information security to present to you. How did Kai Roer make it and how does he measure success? Let's see...

 

1. What is your current position, main activity?

I am one of the founding partners of Trainifique, an European company focusing on leadership development through mentorprograms and trainings. I am also the owner and CEO of the Roer Group, an Information Security consulting group established in 1994, operating on three continents. 

My main activities are business development and conceptualizing new ideas and ventures. 

2. As who do you like to introduce yourself?

The short version is: I inspire leaders worldwide. 

I am an European entrepreneur believing in mankind, following my passion for developing people, helping them to reach their fullest potential. 

3. In what area are you known as an expert?

I am a worldwide recognized thought leader within the information security sphere, according to many of my peers. My blog www.roer.com is considered an important resource for security information with a global mind, and a European focus. 

I am also considered a mentor and motivator around the world. Leaders around the world come to me for advice, tips and inspiration. And within JCI, I am considered one of the best trainers in Europe (nominated for Best Trainer Award 2009).

4. How do you distinct in your area?

By being myself, being passionate about what I do. People claim I am the most happy guy in information security, people say I am very good at what I do. And my clients tends to come back for more. And more. And more. Not everyone can say that, I guess. 

5. How did you get there where you are now?

Hard work, getting back up more than falling, never giving up. But most importantly, I have reached this level by following my passion, by letting my heart show the way. 

6. What was the most important lesson in creating your personal brand? What suggestions you have to others?

Follow you heart. And let your brain be the tool to pave the road to where ever your heart wants to go. 

That is the most important lesson I learned, and the tip I give to others. 

7. How do you know that you are successful in your area of expertise.

I do not consider myself to be an expert, but constantly look for improvement in the areas I enjoy. As noted above, I follow my passion, I let my heart be my guide to my actions. Success is measured in the amount of happiness I generate - for myself and others. 

___

See what Kai does: www.roer.com, www.bebetter.no

About him: www.kairoer.com

 

PersonalBrandProfile: Rasa Martens

Today we are happy to present you an expert in the field of hotels and restaurants in Lithuania: Rasa Martens

1.      What is your current position, main activity?
I am a business consultant at „RCD Room Concept Design“, which controls 4 stars 40-room hotel in Vilnius old town  „Mabre Residence Hotel“, a restaurant „Steakhouse: Hazienda“, which is well known as the best place in Vilnius for steaks for 15 years. The company also owns a travel agency „Incentive travel“ and household items shop „Zwilling“ Stalas ir virtuve“.

I have been general manager of this company for 10 years. We used to control 4 star 89- room hotel in Vilnius city center „CityPark Hotel“ and an Italian restaurant  „Rossini“. 2 years ago we sold it successfully. I am representer of stockholders in the company – it is a family business. Now I work mainly with marketing and communication. I also represent the company in the business meetings and PR events.

2. As who do you like to introduce yourself?
I would introduce myself as a business consultant in hotels and restaurants sector, communication expert, blogger.

3. In what area are you known as an expert? Maybe there are many areas?
I think my strong side is talking about quality of services in restaurants and hotels, about positioning, sales. I truly believe that there is not so many experts like me in Lithuania.

I also have a personal and business-related  experience working with journalists and communication in general. Few year ago I took a dance show challenge in TV, which gave me a lot of knowledge in how to represent myself and how to act publicly. 

4. How do you distinct in your area?
Active participation in public activities, good reputation – it is advantage comparing with others.

5. How did you get there where you are now?
Firs of all you need a big desire to learn continuously and prepare to work a lot. But it is not enough. I think inner charisma helped me a lot, because media found me and the popularity directly influenced my business

6. What was the most important lesson in creating your personal brand? What suggestions you have to others?
The most important lesson – you must believe yourself. Only then will others value you. It must not only be blank belief, it requires to read a lot, to analize, to learn. I think how you look is also very important. You should take care of yourself – how you dress.

And positive thinking is not less important – you must always be in a good mood and share it with others, to love people and be ready to help others. When it happens naturaly – wave of success comes very fast.

7. How do you know that you are successful in your area of expertise?
In my opinion, knowledge that we are probably one of the best restaurant and hotel in Vilnius, let me think – it is our success indicator. Often I have been asked to consult other who faces with difficulties in those business sectors or who planning to start new business. 

Blog: www.martens.lt 

Mabre hotel and restaurant: www.mabre.lt

Define your Personal Brand 3: I am ...

By now you should have a good overview of your values, how other see you and whether it coincides with how you see yourself. You should have a list of what your skills are and what you would like to develop in yourself. To bind that all together we only ask you to do one thing.

Start writing the Personal Branding 3rd Worksheet

Remember that if you have made a good analysis and know what you stand for then you do not have to sell yourself, people will be coming to you with the questions you want!

Like in the Matrixi movie - when the time is right, you don't have to dodge the bullets any more...

If you have a minute, please give us feedback.

Kui Sa soovid nüüd ka kaks esimest töölehte täita:

The first worksheet; Second worksheet

 

PersonalBrandProfile: Aune Past

Yes, we are back with a new person to present. You will see her also in our conference, so check out what the "mother" of PR in Estonia - Aune Past - has to say.

1. What is your current position, main activity?
I am a story creator. I do it in Tartu University by teacing publik relations and in the company Past and Partners.

2. As who do you like to introduce yourself?
As a story creator

3. In what area are you known as an expert? Maybe there are many areas?
Publik relations, communications, reputation management. 

4. How do you distinct in your area?
My work is my way of life and part of my story and will also be a parto if my students’ and clients’ story.

5. How did you get there where you are now?
I do nott hink I am successful, I am happy. I reached that point with happy peole: students, who are successful in the work-market, clients who look happily at the number on their income-sheets or read votes received on the election days, or feel Gerat arter a good social campaign and with very successful colleagues in the PR landscape and on the support of the wisdom of the good teachers.

6. What was the most important lesson in creating your personal brand? What suggestions you have to others?
The world should get better through you and you can be happy. You have to have your own story, the same in every temptating channel in the new media. 

7. How do you know that you are successful in your area of expertise.
I am an ekspert because with what the students learn in my lectures they are more ethical in the workforce market and my clients have reached their goals with the support of the publik. World has got better through good stories.

 

PersonalBrandProfile: Prof. Renaldas Gudauskas

We are on our third person and we are glad to introduce a professor from Lithuania! Have look on how he got to the position he is now and what he suggests us!
 

1. What is your current position, main activity?

Professor of Vilnius Pedagogical University, Knowledge Management Center Director.

2. As who do you like to introduce yourself?

International Management Consultant; Knowledge Economy&Management expert.

3. In what area are you known as an expert? Maybe there are many areas?

Strategic Knowledge management; Crises management; Change management; Information management; Strategic Communication; Contemporary management.

4. How do you distinct in your area?

Expert of European Science Foundation; Expert of Science Council of Lithuania; Professor- adjunct of South Korean Information and Communication University; Member of International Knowledge management professionals Society (KMPro), etc.

5. How did you get there where you are now?

“Allways trying to do something new”.

6. What was the most important lesson in creating your personal brand? What suggestions you have to others?

Creative, innovative and powerfool projects in the former positions: adviser to the President and Prime Minister of Lithuania, creator and dean of the Faculty of Communication of Vilnius University, creator and director of UNESCO International Centre for Knowledge Economy & Management at Vilnius University. “Allways go ahead. Do not look at the past”.

7. How do you know that you are successful in your area of expertise.

By professional achievments and personal feeling.

Prof. Renaldas Gudauskas blog (In Lithuanian, but with a possibility to translate into English)

Define your Personal Brand 2: What do other say about you? Map your skills

So two weeks ago you mapped your online presense and your values. Second worksheet focuses on what people who know you have to say about you and mapping your strengths.

Before that . . .
You know Oprah? She is a good example of using one's hobbies and interests to do what she likes as a work. So is she a TV show host? A business woman, politician? All of them?

 

 

 

 

 

 

And now: Download the  2nd worksheet and make a step in finding your own niche (.doc)

In case you didn't get the first worksheet, you can find it here.

- Blogpost done by
Liisi Toom, personal branding evangelist in Estonia, Director of Communication in Estonian National Museum, JCI BC2010 PR director

PersonalBrandProfile: Aivar Ruukel

We are now on our next introduction, this time we got answers from Aivar Ruukel. Who is he? You'll know in a minute.

Here is what he told us:

 

I am self-entrepreneur. Last winter though again abit on a pay-role of someone else: giving lectures to students in Estonian University of Life Science.

I am a man from the Soomaa (a place in Estonia, word-to-word translation – Swampland), a swamplander. I help peole to get to know this mystical place. Walking around in swamps, stroll in forests and go on rivers.

My areas of expertise:
-          Are where I have a long practical experience and which theories I constatly deal with is eco tourism. It is a special, sensitiive and caring tourism ideology that contrasts the regular tourism.
-          I know a lot about one-log-boats, they are made of aspen tree in Estonia. Soomaa is the only place in Estonia where this water craft. Has consistentlu loved until today. I studied the tricks of making the boat from old masters, who, when they were young learned it from old men and like this until the ancient times.
-          For 15 years I have got a living from arranging hiking trips in Soomaa. Just as long I have found clients and kept contact with them through Internet. I am a fan of Internet culture and conversation-marketing. Lately I have more and more talked about my experience in Internet marketing to other turism companies.

The reason for being where I am now with my life is I think because I do those things with a

passion

. These are the areas that have attracted me. A

chance

has had a part in getting to those activities, as it happens in life. Time has its part, I do not believe in intensive methods.

I enjoy getting older.

Lesson to learn is to ride your ride! Don’t think about the creation of your personal brand, communicate openly and just deal with what you like!

You know you are successful when other peole ask your advice or thoughts.

Want to know more about Aivar?

Linkedin http://www.linkedin.com/in/ruukel
Facebook http://www.facebook.com/aivar.ruukel
Twitter http://twitter.com/Ruukel
Flickr http://www.flickr.com/people/soomaa/
Youtube http://www.youtube.com/user/Ruukel
Google http://www.google.com/profiles/aivar.ruukel

 

What is and how to use as a Personal Branding tool: LinkedIn

Social Media Lab - LinkedIN from Josef Katz on Vimeo.

JCI Baltic Conference 2010 in LinkedIn