Speakers and Trainers
Marco Protano is an international marketing professor from USA.
Twenty years plus proven track record building brand equity-driven businesses within Fortune 100 (First National Bank of Boston, Nestle, RJR Nabisco, Bristol Meyers Squibb) and for a host of private clients across multiple sectors from high tech, E-commerce, HBA, luxury goods, energy and services. My passion is all aspects of Brands, Brand Equity and Brand Management.
Launched brand-driven entrepreneurial ventures for self and private clients, Conceived and built from scratch an E-commerce and CPG brand then working 20/7 accelerating the growth the brands. Spent 3-5 years penetrating the market, building trial, retention and profitability. Sold the ventures to public and private firms.
Academic training executives on three continents in Brand Planning for new & existing products, Competitive Marketing Strategy, Marketing Management, New Product Design & Marketing, e-Commerce and Global Brands. Top ranked by students at University of Edinburgh, Helsinki School of Economics, Stockholm School of Economics and Bilkent Univeristy, Ankara.
Lecture I: "Building The Strategy For Your Personal Brand"
Contrary to most online resources that promise strategy but deliver tactics, I will introduce a multiple personal branding strategy that can position you for competitive advantages and success in the marketplace. We'll have to define your vision, mission, goals and objectives first. So, come prepared with those thought out for yourself so we can focus on strategy of how we are going to get you to where you want to be.
Training II: "Brand Building And Positioning Training"
Once we have decided on the strategy, now it is time for the building of your brand. Here is where we focus on a brand planning including targeting, positioning, marketing mix, creating the brand mindset and nurturing relationships. Come to our session prepared with: 1) how you and your competition are competitively perceived in the marketplace according to which dimensions? and 2) ideas and questions on the actual tactics to build your brand.
Tom Scholte is a Dutch personal branding strategist and managing partner of Scholte Personal Branding.
Scholte advices companies on how to raise the value of professionals for their organizations. Personal branding is a way of thinking and working that increases the value of professionals and the way they are perceived by the people they work with.
Scholte wrote a book about online personal branding called: Personal brand.nl: the changes of your online identity.
Training: "Online personal branding; the chances of your online identity."
The result of the personal branding training will be:
• insights in the possibility of online personal branding; examples, cases, tips and trics to increase your online value and leverage your talents using online tools
The training will be highly interactive. The participants will start working on their personal branding during the training and will gain the information and motivation to start building their brand online. Blogging, LinkedIn, Facebook and Twitter will be presented as ways to increase your credibility, likebility and value. Social media tools will also be presented as possibilities to manage and strengthen your network.
Jason Wright is an American leadership consultant and coach that has lived in Europe since 1999.
In 2003, he established the consultancy Nivial in Helsinki, Finland - that works with companies in Northern Europe to develop their staff's natural talents and how to leverage talents into strengths. He has been an active JCI member since 2004 and is currently the Deputy President of JCI Cosmopolis, the English speaking chapter in Helsinki, Finland.
Training: "DNA Discovery (Deep Natural Assets)"
What are your strengths? Do you focus your energy on developing your talents or fixing your weaknesses? Research indicates we are much more likely to succeed professionally and personally by developing our strengths.
The key to building your strengths, is to first identify your natural talents. This workshop will help you to develop a clearer understanding of where you are talented and how to better position yourself professionally, to find opportunities to achieve peak-performance. Additionally, research and writing from prominent authors will be presented to give an informative background of the strengths-movement and positive psychology.
Participants will leave the workshop with an expanded view of themselves and clear plan on how to begin transforming their talents into strengths - to live a strengths-based life.
Ilze Augstkalne has been working as a marketing specialist in IT industry - both for hardware and software vendors - for more than 10 years
At the moment she is involved in developing international Partner marketing strategy (including also social media) for the leading Software-as-a-service provider in Eastern Europe.
Workshop "Pimp your social media" is the practical training to understand What's In It For Me?!
Workshop will cover:
- Why and which social media should I choose to boost my personal brand?
- Goals and strategies for the chosen social media. Why should I have them?
- Tips & tricks for the most popular social media.
- How to achieve results in the social media world.
You can bring your laptop with you to immediately apply new ideas to your social media tools.
Kaido Irval works as a corporate sales manager at fastest growing mobile operator Tele2 Estonia.
By spirit I am a trainer and an enterpreneur. I am JCI Estonia Training Institute director for 2010 and proud of my good team.
JCI Business Networking Event (BNE) is your opportunity to make clear who is intrested in your services and with whom you would like to make business together. Basically its business-dating :)
Its possible that you will find 20 new clients or 10 new business-partners from BNE. This is a great opportunity to practice your elevator pitch. See you at BNE!
Jan Rehberg, 45, was born in Germany and studied business in Munich after working for a while in Chicago.
His professional career started in sales, highest position reached was Sales Manager of Germany for Newmonday.com. Around 10 years ago he focused on Human Resources and was working as a Director for an international company. In 2002 he founded his own company “HR factory”, expanded 2004 to Estonia where he is living since 2005. Today he is CEO and managing director and employs more than 70 people in HR factory Germany, UK and Estonia and is responsible for strategic management, expansion and ProfilesEstonia. Additionally he is a Managing Director of an HR consulting company in Germany and Member of the Board of the German-Baltic Chamber of Commerce in Estonia.
Astrid Vaiksaar is an HR Consultant working for Seltico holding and its daughter companies like HR factory for around 4 years now.
Astrid's main working tool is a universal psychometric "total person" assessment ProfileXT (PXT). If someone in Estonia can be named as the ProfileXT expert - it's Astrid. She managed the translation and validation processes as well as bringing PXT to the market.
The main goal of PXT and our consulting services around that tool is to help organizations to increase their productivity by making more thorough and efficient people related decisions.
ProfileXT can also be used for individual development by mapping the total "you". Additionally we offer personal coaching which bases shall be the assessment, one's experiences and motivation. Knowing oneself is the basis for any kind of career related decisions as well as for pimping oneself :) - get to know what is it you'd like to pimp and what should you be pimping for.
Astrid and her manager Jan will briefly introduce ProfileXT during the conference and invite you to a small workshop 10:30-11:30 at room ERGO where you will get to know more about how PXT could help managers, HR people and last but not least - individuals to get the most out of employees and themselves without overstretching their capabilities.
Learn more about testing at http://www.profilesinternational.ee/
Tiina Tšatšua on EBSi õppejõud.
Tiina Tšatšua on Estonian Business Schooli turunduse, suhtekorralduse ja teeninduse juhtimise õppejõud. Ta on lõpetanud Tallinna Pedagoogikaülikooli koolieelse pedagoogika ja psühholoogia eriala. Tiina on töötanud Eesti Vabariigi Presidendi Kantseleis sekretariaadi juhataja ja protokolliülemana, AS Frens turundus- ja teenindusdirektorina.
Koolitus: "Eristu või...!?"
J.Trout on oma raamatu pealkirjastanud konkreetselt ja karmisõnaliselt “Differentiate or Die”. Võimalustest eristuda ja ellu jääda me kohtumisel vestlemegi. Loomulikult tuleb juttu ka mainest, identiteetidest, imagost ning kohe kindlasti ka etiketist.
Airi Kivi on suhtlemistreener ja Õnnepanga eestvedaja.
Olen viimased 10 aastat tegutsenud psühholoogia ja koolitamise valdkonnas. Õpetan Tartu ja Tallinna Tervishoiu Kõrgkoolis tudengeid. Meeskondi koolitades on peamisteks valdkondadeks emotsionaalne intelligentsus juhtimises ja suhtlemises. Samuti töötan pereterapeudina. 2008. aastal sai Õnnepanga näol võetud uus väljakutse, mis sunnib arendama ennast ka teistes valdkondades.
Koolitus: "Kas minu nišš teeb mind õnnelikuks?"
- Tule ja tee kindlaks, mida sa tegelikult tahad!
- Meie alateadvuses on suur tarkus, millest saame juhinduda. Püüame seda infot kätte saada!
- Julgus teha muudatusi ja järgida oma unistusi.
Siim Lepisk, Blue Barracuda tegevjuht
Siim on endast internetti jälgi jätnud juba aastast 1997 kui tegi oma esimese kodulehe. Edasi arenesid erinevad e-ärid ja tänaseks juhib Siim 100% eksporditurgudele suunatud digitaalturunduse agentuuri Blue Barracuda. Tööalased ja isiklikud võidud on tulnud suuresti tänu sotsiaalmeediale, mis on aga nõudnud pikaajalist sihikindlat tegelemist.
Töötuba "Pimp Your sotsiaalmeedia" on isiklike õppetundide kogumik, täis aastatepikkuste uurimustööde käigus omandatud parimaid praktikaid. Workshop annab muuhulgas vastused küsimustele:
- Mis on sotsiaalmeedias tegelikult oluline - nii tööandja kui töötaja seisukohast?
- Millised võiks olla sotsiaalmeedia eesmärgid ning millise metoodika abil neid saavutada?
- Millised keskkonnad mis kontekstis kõige paremini töötavad?
- Millised tööriistad aitavad kõige rohkem aega kokku hoida?
- Mis on ettevõtte kampaaniate kriitilised edutegurid?
Võta töötuppa oma sülearvuti kaasa - saad kohe ideed praktikasse panna.
Ivika Born, CV-Online`i värbamisspetsialist ja karjäärinõustaja
Ivika on CV-Online`i värbaja, kes viib läbi töökonkursse algusest lõpuni - töökuulutuse koostamisest kuni intervjuude tulemusena lõppkandidaatide väljavalimiseni. Lisaks sellele teeb ta tööotsijatele karjäärinõustamist ja CV koostamise konsultatsioone. Ivika ise õpib gestaltteraapiat ning on lõpetamas psühholoogia magistriõpinguid akadeemias Nord.
Ivika töötab aastas läbi tuhandeid CV-sid, korraldab sadu tööintervjuusid ja teeb kümneid karjäärinõustamisi. Lisaks suhtleb ta igapäevaselt ettevõtete personalispetsialistide ja juhtidega. Kõik see kokku on andnud talle hindamatu kogemuse ja väga selge nägemuse sellest, kuidas koostada head, silmapaistvat ja informatiivset CV-d. Seda ta töötoas õpetabki.
Raimo Matvere, CV-Online`i turundusjuht
Raimo on CV-Online`i turundusjuht, kes hoiab end igapäevaselt kursis tööturul toimuvaga ja jagab teadmisi ka teistega ning kannab hoolt selle eest, et tööandjad ja tööotsijad töökohtade „turul“ ehk CV-Online`i portaalis kokku saaks. Raimo õpib Tartu Ülikooli kommunikatsioonijuhtimise magistriõppes.
Raimo vaatab CV koostamist ja avaldamist turunduslikust ning PR-vaatenurgast, et hoole ja armastusega koostatud CV ka vajalike silmapaarideni jõuaks.
Koolitus: Kuidas koostada silmapaistvat CV-d?
CV ei ole tööle kandideerimisel mingi imerelv, kuid 90% juhtudest tuleb Sul töökonkursil osalemiseks CV esitada. CV jätab Sinust esmamulje ning selle põhjal teeb tööandja otsuse, kas hakata sinuga lähemalt tutvuma või mitte. Juba mõned olulised detailid võivad su võimalused nullida. Või vastupidi – sind teiste seast esile tõsta.
Mida Sa töötoast teada saad?
- Tutvustame sulle alternatiivset CV formaati – funktsionaalne CV. Selgitame, mis see on? Millised on erinevused kronoloogilisest CV-st? Millal ja kes seda kasutada võiks?
- Millised on levinuimad vead, mida kindlasti CV koostamisel vältida?
- Millised on „lisaväärtused“, mida oleks kaval CV-sse lisada?
- Kuidas oma CV nähtavaks teha?
